ACTION EYE is a microfiber cleaning cloth held with velcro that is perfect for cleaning sensitive lenses such as eye glasses. I personally found the product great for my camera lens and although I have tons of microfiber cloths, I never have one when I need one. I can attached this to my camera bag and it's always there when I need it. I shot some product photos with founder Meagin Donovan for her debut on the Amazon store. You can find ACTIONEYE here.